Timeline
Signature to launch
Signature to launch · 7 days
IllustrativeDay 0
Onboarding and access
- Agreement signed
- Onboarding form completed
- Kickoff call held
- Platform access granted, verification submitted
Stage 1 of 5
Day 1 to 2
Marketing
- Creative brief
- VSL script written by us
- Ad copy
- Qualification flow copy
Stage 2 of 5
Day 2 to 3
Tech
- CRM build
- Calendar and booking system
- Producer and state routing
- Confirmation sequences
Stage 3 of 5
Day 4 to 5
Review and approval
- Creative and copy submitted for written approval
- Live test appointment run end to end
Stage 4 of 5
Day 6 to 7
Launch
- Campaign live once every pre-launch condition is met
Stage 5 of 5
Schedule
The same seven days as a table
| Stage | What happens | Owner |
|---|---|---|
| Day 0 · Onboarding and access | Agreement signed, onboarding form completed, kickoff call held, platform access granted and verification submitted | Both |
| Day 1 to 2 · Marketing | Creative brief, VSL script, ad copy and qualification-flow copy produced | Pwrd Media |
| Day 2 to 3 · Tech | CRM, calendar and booking system, routing and confirmation sequences built | Pwrd Media |
| Day 4 to 5 · Review and approval | Creative and copy submitted for written client approval, live test appointment run end to end | Both |
| Day 6 to 7 · Launch | Campaign goes live once every pre-launch condition is met | Pwrd Media |
Your side
What we need from your team
- ✓Onboarding form with licensed states and producer details
- ✓Business Manager access and verification submitted
- ✓Attendance at the kickoff Offer and North Star call
- ✓A recording session for the VSL, or approval of a spokesperson
- ✓Creative approval inside 48 hours
- ✓Calendar availability for the volume you want
- ✓A named person answering booked appointments on time
Total client time across the seven days: roughly 4 to 6 hours.
Speed of response
This is the strongest predictor of whether the system works. A prospect called back in two minutes is not the same prospect as one called back in two days.
Gate
Pre-launch conditions
Nothing goes live until all of these are true on the same day.
- ✓First invoice cleared
- ✓Business Manager access and verification complete
- ✓Consent language live and matched to your state footprint
- ✓State-licence routing configured and tested
- ✓A live test appointment held end to end with a named producer
- ✓Written creative approval received
- ✓Reporting dashboard live and shared
After launch
The operating rhythm
| Cadence | What happens |
|---|---|
| Daily | Media buying, budget pacing, policy and disapproval handling |
| Weekly | Creative testing, hook rotation, screening adjustments, written reporting |
| Monthly | Recorded review: cost per appointment, show rate, close rate, spend decision |
| Quarterly | Strategy session: new angles, product focus, capacity planning |
| Contacts | A dedicated account advisor plus the operators on your account |